Sunday, January 08, 2006

Worrying and Start

In Japan pretty much all books, be they Japanese or foreign, are fitted with a little paper wrap tucked around the dust jacket. These generally bear large, eye-catching marketing phrases, like “10 MILLION COPIES SOLD” or “CONTAINS GRAPHIC QUADRUPLE FISTING ACTION” (as in the case of the book partially visible on the far left). However, the positioning of these marketing wrappers can lead to comical results, as I found in our local Maruzen. The Japanese slogan printed on the wrap reads “OPENS PATHS”…



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